Sina Nordhoff (University of California)
Dr. Sina Nordhoff is an expert in the field of human factors and user acceptance of new and emerging transportation technologies. She holds a Ph.D. from Delft University of Technology and is affiliated with the University of California, Davis. Dr. Nordhoff specializes in electric vehicles and automated vehicles (AVs), focusing on how to responsibly integrate these innovations into society. Her research spans theoretical models, empirical studies, and real-world applications, involving over 220 interviews and 40,000 analysed surveys. She has developed innovative frameworks to understand human acceptance, trust, and safety, addressing critical issues such as misuse, trust miscalibration, and cyber-physical attacks. Dr. Nordhoff’s research is published in top-tier journals and has garnered significant attention from policymakers and industry leaders. Her work aims to inform the design, deployment, and regulation of these technologies to ensure they are safe, equitable, and socially beneficial. Dr. Nordhoff’s current research agenda includes pioneering efforts in interdisciplinary theory development, safety assessment, and understanding cognitive measurements. Her overarching goal is to bridge the gap between technological advancements and societal well-being, creating a future where transportation benefits all members of society.